Case study: The dark Knight.

I have chosen to analyse The Dark Knight as it is a very popular film. Which created alot of publicity. I want to discover how this film did this so i can make my film just as successful.

This film poster is very dark and dim it shows the villian in the film to be standing what almost looks like frosted glass. This creates a sense of mystery as we aren't really able to see his face in much detail. He is standing in a black coat with a bright light behind him this also creates more mystery. At the bottom of the film poster is the name of the film and its logo which is a bat this resembles batman and indicates that this is a batman film. The most interesting part of this poster is the catch line from the film which is 'why so serious?' This is shown to be the most important part of the poster as it written in the jokers blood from his mouth. This indicates to me that ther is something about the storyline in the film is important about the jokers mouth. It also makes me think that the catch line of the film made it popular and have alot of publicity.

The magazine cover i am anaylsing for the dark knight comes from Entertainment. On this magazine cover there is a dark background which carries on the theme of the mystery.

Within the picture is the two main characters this gives publicity to the film as they are both big stars who are good actors however they are dressed up as their charcaters. They are different ends of the picture frame. This shows that there is a rivialary. Both of the characters look like they could kill the other. This means that they are in character within the picture. This shows what the tension will be like in the film. The text on the magazine cover falls between the two characters. It says ' BATMAN TRAGEDY AND TRIUMPH. below that it talks about the death of Heath Ledger, it tells us about his brillian performance within the film. It is written in bold and bright writting to attract the audience to read it and be interested in the film.

http://www..youtube.com/watch?v=xxKJgOZXEho

The trailer for the dark knight starts with a very dark long shot of the film with the main character Batman, standing on the roof of a building. We then get a birdseye view of the city, which then pans to the building in which Batman is standing. We then get another birdseye view of the city from batmans point of view and it shows him falling from this building. This introduces the main character in some way, he doesn't need to be introduced in detail as batman is an iconic character that most of the audience with already recognise. This makes the film have some publicity from start before the trailer is even saw. As batman gets near the bottom we see blue flames with the production team logo within these flames. This introduces the production team but also keeps the dark and mysterious theme. The non-digetic music is one that is parrell to the trailer as it builds up tension for the viewers. There is then a sound bridge of the jokers voice and see the building in broad daylight. We are then shown the characters within the film with the jokers voice as the sound bridge over a number of clips. This shows that the joker is an important character and one that may help promote the film. The music gets more tense and we are shown some action with a car driving through a window, this shows the audience that it is an action packed film so therefore this aspect of the film will appeal to a certain type of audience. We can see from the clips following that the joker is an iconic character as we see alot of him within the trailer and he stands out because his voice, mannerisms, and make up. we are also shown an explosion this also appeals to a certain audience who likes action. The edititng picks up a faster pace but then begins to slow down as the joker is shown walking down the street with a knife in his hand and he says in a sound bridge to the next cut where we see his face 'here we go' then the edititng pace picks up again. The action shown within the clips builds up a storyline that appeals to the audience. It is like it is a quick overview of the film shown by little snippets of the film. The editing gets quicker again where the clips are shown in a flash, this builds up tension and excitment for the audience to want to watch the film. The trailer uses non- digetic music that also builds up tension. Throughout the trailer we also hear characters saying quotes out of the film. This also just gives an insight into the different characters. The non-digetic music then hits its peak of tension and we are shown the film title.

Research into chosen genre: social realism.

Social realism is a genre that explores the life styles and experiences of certain groups in society. This can be certain social classes, subcultures. Social realism films are films such as, kidulthood, adulthood, full Monty, brassed off, a kind of loving. These films show everyday situations for different groups in society, they show the situations people are put in throughout life. The problem that people have with social realism films is that they give a negative representation of people in that group. However i feel that this type of film create an empathy with the characters and show that life can be hard for them and we should take into consideration what happens.

Both of these film posters show the main characters within the film. It shows them in normal everyday clothes, this makes the characters seem real. Both of the posters show that the characters are not having a good time of and it is showing some emotional turmoil.

Social realism films often are about crime, drugs, violence, alcohol and smoking. It often represents working class life in a negative way, but it shows the reality of living in working class areas and having working class lifestyle. We have chosen this genre as we are able to relate to working class life in some way. We can also relate to being young in today's society. Within our film trailer we will try and show our own interpretations of life today for young people.

The characters within social realism films are usually having a bad time of it and they are having problems that they have to sort through. The reason audiences like this genre of films is because they feel they are able to relate to the different aspects and situations of their life's.

The setting of a social realism film is usually in the city in a run down working class estate, it shows the house in which they live and the background that the characters have came from. It is usually a place of poverty. The props that are used are often weapons, money, drugs and other materialistic items. When producing my trailer i will ensure that i will use the setting effectively, by using long shots of the area to set the scene.

Analysis of trailers: High school musical 3

The second trailer that i am going to analyse is High school musical. The reason i have chosen to analyse this particular film trailer for my research is because it also represents teenagers. However it represents them i a positive way, instead of a negative way.
The micro feature show a lively happy mood which is created by the mise en scene, sound, lighting and editing. The editing used are quick fades this builds up excitement which is parrell to the trailer. A montage of images flow along to the quick pace fades which portrays the narrative and genre of the film. This helps the audience to have an insight to what the film is about. The genre of the film is also gave away in the title, as it is called high school musical. Primary colours are used in the trailer this shows a brightness and innocence about the film as it is a film for a young age. High key lighting is used this gives a uplifting feeling.

The Macro features show a range of locations, this shows a range of settings are used within the film. There are many songs and singing in the trailer this shows that it is a musical. The narrative shows a happy upbeat high school. Which is often a portrayal of the Americans portrayed by the media. In this trailer there were 83 edits, this is important as the edits set the pace and build up the excitement and motivation to go and watch the film.

The target audience for this film are typically tweens 11-16. This is because it is all about young teenagers within a school. It would also be typically aimed at girls as the film shows a love story. The film portrays teenagers in America in a positive light, whereas the connotation of British teenagers in British films is usually negative.