This film poster is very dark and dim it shows the villian in the film to be standing what almost looks like frosted glass. This creates a sense of mystery as we aren't really able to see his face in much detail. He is standing in a black coat with a bright light behind him this also creates more mystery. At the bottom of the film poster is the name of the film and its logo which is a bat this resembles batman and indicates that this is a batman film. The most interesting part of this poster is the catch line from the film which is 'why so serious?' This is shown to be the most important part of the poster as it written in the jokers blood from his mouth. This indicates to me that ther is something about the storyline in the film is important about the jokers mouth. It also makes me think that the catch line of the film made it popular and have alot of publicity. 
The magazine cover i am anaylsing for the dark knight comes from Entertainment. On this magazine cover there is a dark background which carries on the theme of the mystery.
Within the picture is the two main characters this gives publicity to the film as they are both big stars who are good actors however they are dressed up as their charcaters. They are different ends of the picture frame. This shows that there is a rivialary. Both of the characters look like they could kill the other. This means that they are in character within the picture. This shows what the tension will be like in the film. The text on the magazine cover falls between the two characters. It says ' BATMAN TRAGEDY AND TRIUMPH. below that it talks about the death of Heath Ledger, it tells us about his brillian performance within the film. It is written in bold and bright writting to attract the audience to read it and be interested in the film.
The trailer for the dark knight starts with a very dark long shot of the film with the main character Batman, standing on the roof of a building. We then get a birdseye view of the city, which then pans to the building in which Batman is standing. We then get another birdseye view of the city from batmans point of view and it shows him falling from this building. This introduces the main character in some way, he doesn't need to be introduced in detail as batman is an iconic character that most of the audience with already recognise. This makes the film have some publicity from start before the trailer is even saw. As batman gets near the bottom we see blue flames with the production team logo within these flames. This introduces the production team but also keeps the dark and mysterious theme. The non-digetic music is one that is parrell to the trailer as it builds up tension for the viewers. There is then a sound bridge of the jokers voice and see the building in broad daylight. We are then shown the characters within the film with the jokers voice as the sound bridge over a number of clips. This shows that the joker is an important character and one that may help promote the film. The music gets more tense and we are shown some action with a car driving through a window, this shows the audience that it is an action packed film so therefore this aspect of the film will appeal to a certain type of audience. We can see from the clips following that the joker is an iconic character as we see alot of him within the trailer and he stands out because his voice, mannerisms, and make up. we are also shown an explosion this also appeals to a certain audience who likes action. The edititng picks up a faster pace but then begins to slow down as the joker is shown walking down the street with a knife in his hand and he says in a sound bridge to the next cut where we see his face 'here we go' then the edititng pace picks up again. The action shown within the clips builds up a storyline that appeals to the audience. It is like it is a quick overview of the film shown by little snippets of the film. The editing gets quicker again where the clips are shown in a flash, this builds up tension and excitment for the audience to want to watch the film. The trailer uses non- digetic music that also builds up tension. Throughout the trailer we also hear characters saying quotes out of the film. This also just gives an insight into the different characters. The non-digetic music then hits its peak of tension and we are shown the film title.
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