Script

This is the script in which we will er use when filming our trailer. We have had to put the script in the order of the clips that will show in the trailer. We have introduced each different seen with stage directions, to ensure the director is telling the actors the right place to stand and we film in the right location. We have also included on the script the lines in which each character will say. There is quite alot of swearing and abusive language. This is because we are trying to portray the frustration that these teenage girls suffer from coming from a socially deprived background and always being the subject to social inequality. Each character has their own problem they have to face within the film and we are trying to show a snippet of that in the trailer so the audience get a feel of the conventions in this film. If they are able to spot the conventions they will then be able to see that the gerne of the film is social realism and then the trailer will appeal to them as it is their preffered genre. We have also put in the script the clips in which we do not show or hear a character but we show things such as the area and drugs. As these are other important conventions of a social realism film.

Primary research

We conducted a questionnaire about film trailers to find out what consumers found effective within a trailer and what they found was ineffective in a trailer. We handed them out to around thirty people within our target audience and found out what they like. This is part of research which will enable us to get the best media product we can for our target audience and to appeal to them in the most effective way.

Our results came to show very useful opinions that we will listen to when producing our trailer. In this pie chart we can see that our target audience prefer the music to be parrellel to the trailer. This has gave us support in our decision to make the music parrellel within our trailer.

We also asked the question of where do you view most trailers. As you can see in the bar chart, our target audience mainly watched trailers in the cinema while going to watch another film. They also watched them on the television and rarely watched them on the internet. This gave us useful information as the main times when our target audience see a trailer is when they are busy watching other things, such as films or television programmes. This means we will show our trailer the most in times in which other social realism films are being viewed or soaps or dramas are being shown on the television. This is to ensure our target audience are able to view our trailer most effectively.

Another question that was asked in our questionnaire is what is our target audiences favourite gerne. From our results we have found that comedy was the most popular. I feel this is because comedy makes you feel good and is a scapegoat for the audience as it makes consumers forget about their own problems within life and enjoy, laugh and relax. However the second most popular genre of film is social realism which is good for us as we are using the gerne of social realism. I feel that the reason this is one of the most popular genres is because it helps audiences to understand those less fortunate than them and understand issues that happen in today's society. it also helps the audience to relate to issues that are shown within social realism films. This makes consumers feel better about their own lifes as they don't have it as bad or it makes them feelas ease as they feel that they are not the only one in that situation an their problem is being recognised.

We also asked the target audience what pace do they prefer the trailer to be. The feedback we got was that generally the audience preferred the trailer to be fast. This is probably because the audience like to feel excited and anxious about the film, so it makes them really want to go and watch it to find out what is going to happen.

location

This the area we chose to do our film in. It is located in Bromford Birmingham. We chose this area as the setting as it is a council estate, which is a deprived area. As our trailer is a film with the gerne of social realism, this deprived area is the ideal place. The aim of our film is to show others how people from socially deprived areas are affected by their trapped status. Our film trys to capture the problems faced by people and the realisation that they face everyday. The area is good for this as it can be easily spotted by the surroundings that this is a deprived area. For example there is lots of rubbish, litter, graffti, damaged property, council houses, high rised flats, also there is a few signs the area placed their by the police aimed to warn the public of the crime within the area. (see above) This provides our trailer with effective mise en scene. For all these reasons I believe that this location is the best setting for our trailer. The house we use within the trailer is actually a council masanette within the area of filming. So this also fits the theme that we are trying to create and shows more of the socially deprived.

call sheets

These are the call sheets that we used for the two days that it took us to film the trailer. On day one we had no actors and just filmed the setting and tryed to get as many conventions into our filming as possible. For example we filmed the scene in which we see drugs and alcohol. We also filmed the area and used parts of the area such as a graffti wall and a flat that is being knocked down, we also captured bits of rubbish and items dumped on the street.
On the second day of filming we had all on the actorson set. They had to change into different clothes to make sure the trailer looked effective as the scences had to be from totally different parts of the film. We filmed scenes in which the characters had to intereact with each other and show lots of different emotions that were shown throughout the film.

Mindmap

This is a mind map of the intiatial ideas that we had for the trailer it includes what conventions we will use as part of the social realism gerne with a gangsta hybrid. These include things such as peer pressure, violence, prosmiscuity, drugs, gang culture, crime and weapons. The reason we use the conventions of the genre in our trailer is so we can appeal to our target audience. They will recognise the conventions and therefore will like it and it will appeal them as social realism films with a gangsta hybrid was the gerne of films that they have really enjoyed in the past.
We have also included the setting. It will be set in a council estate in Birmingham. This shows how deprived the area is that the character lives in. this shows how difficult life can be for teenagers that come from a deprived background and the sorts of issues that can take place within their life. The lighting will be high key to make it look natural and realistic. This is good as our gerne is social realism and is trying to portray real life situations. The dialogue will be the restricted code as this is the main language code that working class individuals use. There will also be alot of swearing and abusive language as this will show the characters frustration at their life situations and the lack of life chances they have. The sound used will be things such as dialogue and non digetic music as the music will be a big indicator of what the film is about as it is rap music talking about street life. The make up that will be used will be quite heavy as these are teenage girls who like to hide themselves away and look their best. They where casual clothing as it needs to be real to life and gold jewellery, this is to reflect what teenagers are wearing in society today.

Case study: The dark Knight.

I have chosen to analyse The Dark Knight as it is a very popular film. Which created alot of publicity. I want to discover how this film did this so i can make my film just as successful.

This film poster is very dark and dim it shows the villian in the film to be standing what almost looks like frosted glass. This creates a sense of mystery as we aren't really able to see his face in much detail. He is standing in a black coat with a bright light behind him this also creates more mystery. At the bottom of the film poster is the name of the film and its logo which is a bat this resembles batman and indicates that this is a batman film. The most interesting part of this poster is the catch line from the film which is 'why so serious?' This is shown to be the most important part of the poster as it written in the jokers blood from his mouth. This indicates to me that ther is something about the storyline in the film is important about the jokers mouth. It also makes me think that the catch line of the film made it popular and have alot of publicity.

The magazine cover i am anaylsing for the dark knight comes from Entertainment. On this magazine cover there is a dark background which carries on the theme of the mystery.

Within the picture is the two main characters this gives publicity to the film as they are both big stars who are good actors however they are dressed up as their charcaters. They are different ends of the picture frame. This shows that there is a rivialary. Both of the characters look like they could kill the other. This means that they are in character within the picture. This shows what the tension will be like in the film. The text on the magazine cover falls between the two characters. It says ' BATMAN TRAGEDY AND TRIUMPH. below that it talks about the death of Heath Ledger, it tells us about his brillian performance within the film. It is written in bold and bright writting to attract the audience to read it and be interested in the film.

http://www..youtube.com/watch?v=xxKJgOZXEho

The trailer for the dark knight starts with a very dark long shot of the film with the main character Batman, standing on the roof of a building. We then get a birdseye view of the city, which then pans to the building in which Batman is standing. We then get another birdseye view of the city from batmans point of view and it shows him falling from this building. This introduces the main character in some way, he doesn't need to be introduced in detail as batman is an iconic character that most of the audience with already recognise. This makes the film have some publicity from start before the trailer is even saw. As batman gets near the bottom we see blue flames with the production team logo within these flames. This introduces the production team but also keeps the dark and mysterious theme. The non-digetic music is one that is parrell to the trailer as it builds up tension for the viewers. There is then a sound bridge of the jokers voice and see the building in broad daylight. We are then shown the characters within the film with the jokers voice as the sound bridge over a number of clips. This shows that the joker is an important character and one that may help promote the film. The music gets more tense and we are shown some action with a car driving through a window, this shows the audience that it is an action packed film so therefore this aspect of the film will appeal to a certain type of audience. We can see from the clips following that the joker is an iconic character as we see alot of him within the trailer and he stands out because his voice, mannerisms, and make up. we are also shown an explosion this also appeals to a certain audience who likes action. The edititng picks up a faster pace but then begins to slow down as the joker is shown walking down the street with a knife in his hand and he says in a sound bridge to the next cut where we see his face 'here we go' then the edititng pace picks up again. The action shown within the clips builds up a storyline that appeals to the audience. It is like it is a quick overview of the film shown by little snippets of the film. The editing gets quicker again where the clips are shown in a flash, this builds up tension and excitment for the audience to want to watch the film. The trailer uses non- digetic music that also builds up tension. Throughout the trailer we also hear characters saying quotes out of the film. This also just gives an insight into the different characters. The non-digetic music then hits its peak of tension and we are shown the film title.

Research into chosen genre: social realism.

Social realism is a genre that explores the life styles and experiences of certain groups in society. This can be certain social classes, subcultures. Social realism films are films such as, kidulthood, adulthood, full Monty, brassed off, a kind of loving. These films show everyday situations for different groups in society, they show the situations people are put in throughout life. The problem that people have with social realism films is that they give a negative representation of people in that group. However i feel that this type of film create an empathy with the characters and show that life can be hard for them and we should take into consideration what happens.

Both of these film posters show the main characters within the film. It shows them in normal everyday clothes, this makes the characters seem real. Both of the posters show that the characters are not having a good time of and it is showing some emotional turmoil.

Social realism films often are about crime, drugs, violence, alcohol and smoking. It often represents working class life in a negative way, but it shows the reality of living in working class areas and having working class lifestyle. We have chosen this genre as we are able to relate to working class life in some way. We can also relate to being young in today's society. Within our film trailer we will try and show our own interpretations of life today for young people.

The characters within social realism films are usually having a bad time of it and they are having problems that they have to sort through. The reason audiences like this genre of films is because they feel they are able to relate to the different aspects and situations of their life's.

The setting of a social realism film is usually in the city in a run down working class estate, it shows the house in which they live and the background that the characters have came from. It is usually a place of poverty. The props that are used are often weapons, money, drugs and other materialistic items. When producing my trailer i will ensure that i will use the setting effectively, by using long shots of the area to set the scene.