Primary research

We conducted a questionnaire about film trailers to find out what consumers found effective within a trailer and what they found was ineffective in a trailer. We handed them out to around thirty people within our target audience and found out what they like. This is part of research which will enable us to get the best media product we can for our target audience and to appeal to them in the most effective way.

Our results came to show very useful opinions that we will listen to when producing our trailer. In this pie chart we can see that our target audience prefer the music to be parrellel to the trailer. This has gave us support in our decision to make the music parrellel within our trailer.

We also asked the question of where do you view most trailers. As you can see in the bar chart, our target audience mainly watched trailers in the cinema while going to watch another film. They also watched them on the television and rarely watched them on the internet. This gave us useful information as the main times when our target audience see a trailer is when they are busy watching other things, such as films or television programmes. This means we will show our trailer the most in times in which other social realism films are being viewed or soaps or dramas are being shown on the television. This is to ensure our target audience are able to view our trailer most effectively.

Another question that was asked in our questionnaire is what is our target audiences favourite gerne. From our results we have found that comedy was the most popular. I feel this is because comedy makes you feel good and is a scapegoat for the audience as it makes consumers forget about their own problems within life and enjoy, laugh and relax. However the second most popular genre of film is social realism which is good for us as we are using the gerne of social realism. I feel that the reason this is one of the most popular genres is because it helps audiences to understand those less fortunate than them and understand issues that happen in today's society. it also helps the audience to relate to issues that are shown within social realism films. This makes consumers feel better about their own lifes as they don't have it as bad or it makes them feelas ease as they feel that they are not the only one in that situation an their problem is being recognised.

We also asked the target audience what pace do they prefer the trailer to be. The feedback we got was that generally the audience preferred the trailer to be fast. This is probably because the audience like to feel excited and anxious about the film, so it makes them really want to go and watch it to find out what is going to happen.